SPERANZA

To develop SPERANZA, Integra Fragrances took into consideration a post-covid olfactive global analysis identifying which raw materials and type of scents are most effective in boosting mood and creating well-being sensations. The output, together with a deep-dive into World Retail Congress’s identity and 2022 message, brought to SPERANZA.

SPERANZA spreads positive vibes in the air. The refreshing top, made of delicate and green notes of neroli spiced up by pink pepper, invites you to take a deep breath, relax, and enjoy the moment. The floral bouquet, rich in white flowers, represents the blooming time of the year, the season of renewal.
The heart of the fragrance blooms while flowers unfold, opening to the powdery, green and honeyed notes of the mimosa, symbol of springtime. The voluptuous and fruity notes of jasmine soon join the floral symphony, bringing light and elegance.

The welcoming woody base evokes the solid roots of a tree, rising to a future full of hopes and promises. The soft and creamy notes of sandalwood combined with a modern and sophisticated cedarwood are surrounded by enveloping musky notes, which convey a reassuring and positive feeling.

SPERANZA blooms like the re-birth of the retail world.